BrokerComparison desk / Website
← WebsiteWebsite,
in perspective.
Evaluate the public-facing experience, the path to an inquiry and the connection to your wider business.
Comparison set: BrokerPilot, RealtyNinja, myRealPage, Ubertor, Avenue, Real Geeks, Lofty.
About this comparison
Compiled from public vendor sites, documentation and reviews in September and October 2026. Prices are CAD unless marked USD. Cells marked * are vendor self-assertions, estimates or behind a login, and could not be confirmed.
The Speed row is a mobile Google PageSpeed performance score for a live site on each platform, tested Oct 2, 2026. Plans, pricing and features change often. Confirm anything that matters to your decision with the vendor.
Scroll horizontally to view all vendors.
| Evaluation area | BrokerPilot | RealtyNinja | myRealPage | Ubertor | Avenue | Real Geeks | Lofty |
|---|---|---|---|---|---|---|---|
| Price / mo | ✓$79 | ~$89+ board data fees | ✓$70 | ~$19–89tiers | ✗$189Build tier | ✗$399 USD+ $500 setup | ✗~$449 USD*quote-only · setup fee reported |
| What's included | Website + free CRM Liteadd Intelligence / CRM / Rea | Website only→ external CRM | Website + lead tools | Website + IDX + SEO | All-in-one+ managed marketing | All-in-one+ AI | All-in-one+ CRM, dialer · AI agents extra |
| SEO | ✓Sitemaps, JSON-LD, llms.txtreadable by search engines & AI assistants | ~Meta control, sitemaps, neighbourhood data | ~Meta, sitemaps, SSL, editable robots | ~SEO tools + paid SEO service | ~Neighbourhood pages; “Google & ChatGPT” | ~SEO templates + AI area pages | ~Sitemaps, schema settings, AI metaSEO / AEO / GEO = paid services |
| Automation | ✓Auto Just Listed / Sold / Open House posts + market blogs | ✗Open-house data on-site onlyposts = paid ad orders | ~Auto Just Listed / Sold / Open House posts | ~Auto Just Listed / Sold / Open House postsdocs old, reconfirm | ~Managed — staff postpaid tiers | ✗Auto market-report emailslisting posts manual | ~Auto listing posts to social + drip planson-site posts & market blogs not confirmed |
| Newsletter | ✓Auto-drafted monthly — free | ✗Via Mailchimp onlythird-party | ~Auto monthly~$20/mo after yr 1 | ?Not confirmed | ~Managed monthlypaid tiers | ✗Manual templatesno auto newsletter | ~Auto monthly market reportstats email · drafted newsletter not confirmed |
| CMA lead capture | ✓Instant on-site CMA — captures the lead, free | ✗Request form onlyno instant estimate | ✗Market-report requestpaid add-on ~$20+ | ?Not confirmed | ?Request / invite formnot confirmed | ~Instant estimate (EstateIQ)included | ✗Form only in Canadano instant estimate · agent follows up |
| School catchments & area insights | ✓School Catchment data | ~Local Logic + Walk Scorenearby, no catchment/rating | ~HoodQ nearby (free)catchment = paid add-on, no rating | ✗Manual Walk Score embed only | ?Neighbourhood guide pagesno listing school data · not confirmed | ✗School filter / polygonratings via add-on | ✗Not available in Canadaschool & demographic data US-only |
| Speedmobile PageSpeed · tested Oct 2, 2026 | ✓88LCP 3.3 s | ✗56LCP 31.3 s | ✗42LCP 18.4 s | ✗56LCP 15.2 s | ✗68LCP 4.4 s | ✗60LCP 2.3 s | ~87LCP 3.8 s · Vancouver site |
| Customization | ~Limited templates · we move your content over + paid custom | ✓Templates + custom HTML/CSSpaid custom $899+ | ~Templates / themescustom code not confirmed | ~Templates + paid custom | ~Managed edits + AI editor | ~Templates; custom = embeds only | ✓Drag-and-drop + custom CSS / JSpaid design service |
edge parity / varies behind not confirmed* vendor claim or estimate
Questions worth asking
Compare the workflow
you will actually use.
- Which listing feeds and regions are supported for your business?
- How does an inquiry reach the person responsible for follow-up?
- What content can you edit, export and keep if you leave?
- What are the full setup, subscription and additional service costs?
Where BrokerPilot fits
Website is one of BrokerPilot’s two products, alongside Intelligence. Rea, your AI assistant, comes free with either.
Evaluate it against your own requirements, and ask us for a walkthrough of anything you want to see working.
Explore WebsiteVerification method
Evidence before conclusions.
- Identify the exact vendor product, plan, region and review date.
- Check current vendor documentation for each evaluation area.
- Record the source URL, supported finding and any limitations.
- Where we could not confirm something, the table says “Not confirmed” — never “No.”
Continue your evaluation
Explore the other layers.
Your next move
Ready to bring it all together?
Start with the product that fits today. Add the other when you are ready.